Archives for July 2022

By Dr. Fatima Bustos-Choy, Director for Training and Development

 

Who are we? Where have we been? Where are we going?

The first months of 2022, JES Leadership programs consisted of: The ABC’s of Highly Successful Chambers, Situational Leadership, Five Keys to Membership Success, and Having the Right Mindset for Membership. These sessions were led by guest speakers Dave Kilby and Diana Williams and from the COFACC Team Ellen Samson, Ellen Bolus-Edmonds, and myself. The sessions focused on acquiring and developing the right mindset and skills set for Chambers to succeed over the long haul in this uncertain and unprecedent landscape. By and large, participation has been positive, though it would have been more desirable to see more proactive registrations rather than some Chambers signing up on the day of the training.

As we fast approach the second half of 2022, it is timely to reflect who we are as leaders of our Chambers, our members, and our communities. It is important for us to honestly evaluate what we have accomplished in the first part of the year, what we did not accomplish that we wish we could have, and what we envision to achieve in the next half of the year. More importantly and profoundly, we need to ask ourselves, who do we want to become? For the mind is the predictor of the future. What we think, we become.

For the remainder of 2022, JES Leadership Series will provide principles and practices for creating the desired Chamber, Chamber Leaders and Team members, Membership, Programs and Events, and financial sustainability. For some Chambers, they have much in place they can leverage from. For others, more work needs to be done. Nonetheless, we are all in this together. As a coalition, we can learn from each other, support one another, and grow together. Exciting and inspiring!

By: Edward Lago, President PACC Arizona

 

PHOENIX, AZ – On June 10, 2022, the Philippine American Chamber of Commerce of Arizona hosted a gala night for the induction of its new set of officers and  members for the term 2022 at the Hilton Phoenix Airport Hotel. It was a well-attended event with prominent community and business leaders gracing the night.  This was the first time that the organization held a public gathering of this size, and it mobilized supporters and key players of the local business community whose immediate main goal is to continue the work and vision of a healthy local economy post pandemic.  The chamber also held a successful fundraising through sponsorships and silent auction that will benefit the Filipino festival, scholarship program, and other future projects.

Chandler City Mayor Kevin Hartke was invited to be the keynote speaker and inducting officer. He delivered a speech that gave testament to how his office immediately took crucial steps and balanced action to protect the health of the community in its initial response to the onset of COVID 19 pandemic.  His office took swift action to reopen the city facilities and made adaptations for  safe economic rebound. The City of Chandler is the most diverse city in Arizona with the greatest percentage of Asian population, and Mayor Hartke has expressed his dedication to protect and support the Asian community.

Newly inducted Chamber President Edward Lago also gave an inspirational speech that was in line with Mayor Hartke’s theme of rebuilding the economy. He spoke of how PACCA’s leadership team under his term stood resilient as the chamber provided much needed assistance and support to its members and the local business community at large in the height of the pandemic.  He gave emphasis on the importance of the chamber’s role in the community, noting, “We are a community partner and voice for the small minority businesses”.

The new set of officers consists of the following for the term 2022: Edward Lago (President); Jason Dragon (Vice President); Judith Austria Bandin (Secretary); Jocylyn Silvosa Kennedy (Treasurer); Priscilla Chesler (Auditor); Vee De Vera (PRO); Sharon Baysan (Membership Chair); MJ Barjose, Ron Smith, Ethel Luzario, Leonardo Aromin, Scott Ballor (Board of Directors).  Special awards were given to outstanding members of the chamber in recognition of their dedication, and invaluable support: Debe Dahmani, Jocylyn Silvosa Kennedy, Priscilla Chesler, Leonardo Aromin, Ron Smith, Ethel Luzario-Smith, Scott Ballor, Jason Dragon, Gemenie Dragon, MJ Barjose, Sharon Baysan, Abby Barjose (Awardees). Flaming Pig and Filipino American Journal were also recognized for their contributions to the community and the organization. Edward Lago was presented a plaque of appreciation by the chamber’s past presidents Leonardo Aromin and Ethel Luzario-Smith for his leadership and dedication. Beautiful photography was captured by Edwin Padilla Photography. The event was lively hosted by Beverly Merkley.

Philippine American Chamber of Commerce of Arizona (PACCA)

By: Mikko Palon, CEO, Tycoonlands.com

If you’re like most people, you probably use social media to stay connected with friends and family. But did you know that social media can also be a powerful marketing tool?

Social media platforms like Facebook, Twitter, Instagram, LinkedIn, TikTok and more.. But with so many platforms available, it can be a challenge to keep up in creating content regularly. This is where your social media content calendar comes in.

A social media calendar is a tool that helps you plan and organize your social media content. It can be as simple as a spreadsheet or an app like CoSchedule.

The benefits of using a social media calendar include:

• Helps you save time by batching your content creation

• Keeps your content organized and on-brand
• Helps you track what’s working and adjust accordingly
• Makes it easy to repurpose content

If you’re not using a social media calendar, now is the time to start! Here’s how to get started:

1. Choose the right platform: Not all social media platforms are created equal. Some, like Facebook, are better for sharing news and updates while others, like Instagram, are better for sharing photos and videos. Pick the platform that makes the most sense for your business.

   

2. Set some goals: What do you want to achieve with your social media content? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Once you know what you want to accomplish, you can create content that is designed to help you reach your goals.
3. Plan your content: Decide what kind of content you want to create and when you want to publish it. A good rule of thumb is to post a mix of content types (e.g., text, images, videos) and topics (e.g., industry news, company updates, tips and advice).
4. Create a schedule: Use a tool like Google Calendar or Trello to plan out when you’ll publish each piece of content. This will help you stay organized and make sure you’re always publishing fresh, relevant content.

   

5. Promote your content: Once you’ve published your content, make sure to promote it through your other marketing channels. This will help you reach a wider audience and increase the chances that your content will be seen by potential customers.

   Your social media content calendar isn’t just a great tool to plan your content. It also helps in tracking your metrics and analyzing your insights so you can plan ahead and make the most out of your marketing strategy.

   But just like any other tool, you have to use it constantly and improve it over time to boost its efficiency. There’s no one size fits all solution when it comes to social media content calendars.

   The best way to learn is by trial and error. So, go ahead and start experimenting with your own social media content calendar today!

   For any digital marketing or social media needs, please feel free to reach out to us at: apollo@tycoonlands.com

 

By Naira Alamilla, Independent Insurance Advisor PRO, PACCGA

There are two major insurance categories: Commercial Lines and Personal Lines. Your auto and homeowners insurance are considered Personal Lines which covers individuals. On the other hand, Commercial lines provides coverage for “many kinds of insurance products designed for businesses”.

According to the Insurance Information Institute, “There are over seven million small businesses in the U.S., ranging from construction firms to grocery store to home-based businesses. All have one thing in common: Without the right insurance coverage, each could be wiped out by a disaster or a lawsuit. In addition, almost all businesses are accountable for the safety of their workers and bear responsibility for injuries suffered on the job.”*

We, entrepreneurs and small business owners, are risk takers. This is what separates us from the rest of the workforce. We take risks and persist in hopes that one day we will all become successful business owners of a profitable company. However, insurance companies sees or defines “risk” differently. For them, “risk is another word for peril and refers to things that can go wrong. Crime, vandalism, fire, a personal injury lawsuit, a computer virus, equipment breakdown… death or illness of a key employee- the list of adverse event which can cause economic harm to your business or organization goes on.”**

In order for us to have a profitable and stable business, we need to make sure we are taking all the steps to make sure we are minimizing the “likelihood of things going wrong, a concept known as loss control.”** But obviously, no matter how hard we try there are things that we cannot control and having the right insurance coverage protects you from having to pay thousands or millions of dollars out of pocket and wiping your retirement account or other savings or investments.

As the weather is getting nicer and as we ramp up our business activities/transactions, please make sure you have the proper business insurance coverage tailored to your business; there is no one-size fits all policy. Your business insurance policies should be reviewed at least once a year to make sure it is adjusting to your growing business. Please contact your insurance agent to make sure you are properly protected. Should you need a second pair of eyes, I am always here to help.

Have a fun and profitable summer!

References:

*   https://www.iii.org/fact-statistic/facts-statistics-commercial-lines

** https://www.iii.org/publications/insuring-your-business-small-business-owners-guide-to-insurance/risk-management/risk-management-basics