Is your marketing message in tune with the wants and needs of your members and prospects? In this encore presentation of a popular workshop from ACCE’s L.A. convention, participants will:
- Discuss how to show members and prospects the return on investment in membership dues.
- Learn which questions lead to a better understanding of customers’ needs.
- Understand how to best tailor your value proposition to specific audience segments.
- Discuss tools that help you better understand member needs and prove the value of chamber membership
