Sp Directors

Dr. Fatima Bustos-Choy has over 30 years of corporate and community-based work experiences, and over 15 years of senior management positions with Fortune 500 companies. She is results-oriented, client-centered, and value-creation focused Organizational Effectiveness consultant and Human Resource professional with an integrated and holistic approach to improving human and business conditions.

Dr. Fatima is a professional coach to business executives, managers, career professionals, and community leaders. She is an Organization Development consultant to corporate and community-based organizations. Highly effective at leading and facilitating group dynamics in corporate, community, and educational settings. Operates with a keen sense and understanding of business, client, and participant needs. Has depth and breadth of corporate and community-based environments. Effective interpersonal relationship skills at all levels in an organization.

Educational and work expertise in transformative learning and change, organization development, instructional program design, training development and delivery. Clients represent varied businesses and industries as well as community-based and not-for-profit organizations: IBM Corporation, Raytheon Corporation, Merck Pharmaceutical Company, Eli Lilly Pharmaceutical Company, Rockwell International, Time Warner, & Nortel Corp, LEAP, Inc. (Leadership Education for Asian Pacifics), Los Angeles Best Babies Network, Los Angeles Children’s Planning Council, The Aerospace Corporation, Philippine National Oil Company, San Diego Municipal Credit Union, SIPA (Search to Involve Pilipino Americans) to name a few. Member in various Asian Pacific community groups and presenter at professional trade associations.

 

Leadership Highlights

Senior Executive of Business Operations Management. High energy business operations leader with a rich global logistics experience and track record for generating aggressive profit
growth leveraged on the human element of business to deliver sustainable double-digit progression year on year. Adept at managing complex and strategic account relationships for multi-national customers and team members serving the clients.

General Management. Builds and execute implementing strategies to align intricate distribution operations with business strategic intent while promoting company values and culture to drive long-term corporate sustainability.

Relationship Management. Skillful at building relationships within multinational environments with strengths in relationship development through excellent customer service and communications. Extensive business travels within the United States, Asia, and Europe to form strategic alliances with relevant stakeholders.

Technology. Pioneer of innovative technology solutions & social media platforms supporting efficient workflows for a seamless execution of service delivery and information flow across geographic regions.

Performance Management. Outstanding capacity to establish relevant key performance indicators to ensure compliance and effective internal control.

Change Management. Strong leadership roles and project management in Mergers, Acquisition, and Integrations and designing organizational plans for smooth transitions. Creative problem-solver with reputation for process improvements.

 

Career Highlights

 

• Chair for the Committee for Trade Facilitation and Ways & Means for International, Philippine Chamber of Commerce and Industry (PCCI), 2022 to present
  The Philippine Chamber of Commerce and Industry (PCCI) is a non-stock, non-profit, non-government business organization comprised of small, medium, and large enterprises, local chambers and industry associations  representing various sectors of business, all working together to foster a healthier  Philippine economy and improve the viability of business in the community.
• Ambassador for Asia Pacific, World Retail Congress, 2018 to present
  A London based organization that brings together the leaders of the global retail industry. It provides a high-level forum for senior retailers to learn and share insights from powerful connections.
• Vice-Chairman and Board of Director, Philippine Retailers Association (PRA), 2009 to present
  The foremost organization for the retail industry in the Philippines.
• Consultant, SM Retail Incorporated and Board Advisor, ACE Hardware, 2018 to December 2021
• One of the incorporators of the Federation of Asia Pacific Retailers Association (FAPRA).
  Registered in Kuala Lumpur, Malaysia in 2018, FAPRA is the regional retailer organization of eighteen (18) countries in the Asia Pacific.
• Chairman, Marketing Services, Philippine Chamber of Commerce and Industry (PCCI), 2018 to 2019
  The PCCI is the lead business industry organization in the Philippines.
• Chairman, Federation of Asia Pacific Retailers Association (FAPRA), 2016 and 2017
  Chaired the heads of delegates (HOD) Meetings in Manila in 2014 and 2015, and in Kuala Lumpur, Malaysia.
• Chairman, Philippine Retailers Association (PRA), 2016 to 2018
• President, Philippine Retailers Association (PRA), 2013 to 2016
  During this term, helped successfully staged the 17th Asia Pacific Retailers Conference and Exhibition (APRCE) in Manila in October 2015.
• Chairman, National Retail Conference & Expo (NRCE), 2017.
  NRCE is the largest and most important retail event in the Philippines.
• Chief Operating Officer (COO) and Vice-Chairman of the Board, Duty Free Philippines Corporation (DFPC), 2011 to 2016
  DFPC was awarded in 2014, the World Frontier Award in Cannes, France for its Outstanding Contribution to the Travel Retail Industry. The Frontier Awards is the most prestigious award giving body of the world duty and tax free industry. It is considered as the Oscars of the World Travel retail industry.
• Board of Director, Asia Pacific Travel Retail Association (APTRA), 2011 to 2016
  APTRA is the trade association for the duty free and travel retail industry of the Asia Pacific region.
• Recipient of Travel Retail’s Moodie Report’s 2012 “People of the Year” for his contribution to the Asian travel retail industry.
• Among the pioneers of DFPC in 1987 who helped set-up the company’s organizational and operational structure.
• Initiated the creation of DFP CARES, an aggrupation of DFP employees and the international travel retail industry, that implemented programs and activities to help the disaster victims of Super Typhoon Yolanda (Hurricane Haiyan) in 2013. DFP CARES in partnership with SM CARES (and SMDC) was also able to build and turnover more than 25 houses in Tacloban, Leyte in 2016.
• Speaker, Panelist, Resource Person, and Delegate in various international retail and trade conferences:
  • Resource Person, World Retail Congress (WRC) Virtual Conference “Connected”, September 2020
  • Expert Judge, World Retail Awards 2020’s Outstanding Store Design Category
  • Speaker, Franchise and Retail Trade Conference (FRTC), Los Angeles, California in 2019
  • Delegate, World Retail Congress (WRC) in Amsterdam, Netherlands in 2019
  • Expert Judge, World Retail Awards 2019 Future Retail Challenge Category, Amsterdam, Netherlands in 2019
  • Speaker, World Retail Congress (WRC) in Madrid, Spain in 2018
  • Delegate, Forum of International Retail Associations & Executives (FIRAE) at the “Big Show” in New York in 2016, 2017, 2018 and Lake Como, Italy in 2017 and in Dublin, Ireland in 2018
  • Speaker, MAPIC in Cannes, France in 2016 and in Milan, Italy in 2017
  • Speaker, Travel Retail’s Trinity Forum in Abu Dhabi in 2014, Seoul in 2015, and Taipei in 2016
  • Speaker, World Retail Congress (WRC) in Paris, France in 2014
  • Speaker, Tax Free Asia Pacific Association Plenary (TFAP) in Singapore in 2013
  • Delegate, Tax Free World Exhibition (TFWE) Cannes, France, from the period 1992 to 2015
• Band member, Mid-Life Crisis Band, 2008 to present
  Received an ANVIL AWARD at the 2018 Awards Night with the Midlife Crisis Band for its MLC-UP College of Music Scholarship Program

On a personal note, Enchong as he is commonly called by his family and friends, has a wide range of interests. His hobbies include photography, golf, benchrest shooting, and cycling. He also enjoys travelling and listening to hi-fi audio. But most of all, he enjoys the company of his family and friends.

Jane B. Rolen (Mary Jane Basilio-Rolen) is the current President of the Philippine-American Chamber of Commerce, GA. Inc. (PACCGA).

Jane is a Management and Program Analyst for the Center for Automation, Security and Integrity, (CASI), Social Security Administration (SSA) in the Atlanta Region.  She began her
SSA career as a Claims Representative in Asheville, North Carolina in 1998, under the Outstanding Scholar Program.  She is a graduate of the 2003 National Leadership Development Program (LDP), wherein she held a number of responsible positions including Operations Supervisor, Labor Relations Specialist, Management Analyst, Team Leader for the Civil Rights and Equal Opportunity Office, and Executive Assistant to the Regional Commissioner prior to her selection as CASI’s Management and Program Analyst.

Jane is the recipient of numerous awards in her career, including but not limited to:

• The 2019 Regional Commissioner’s Citation Award, for consistent outstanding performance.
• The 2014 Regional Commissioner’s Citation Team Award for training SSA Regional
  Managers on “EEO Ethics and Relationships Matter.”
• The 2013 APAs Making Waves Preservation Award from the Asian Pacific American
  Historical Society.
• The 2012 APA Community Leadership Award from OCA-Georgia.
• The 2011 Commissioner’s Citation, SSA’s highest honor award, for her Lead Investigative work
  on Sexual Harassment; Formal Complaints and Disability Programs.

Jane is also an Alumni of the FBI Citizen’s Academy Program which she completed in March 2013.

In 2007 Jane was selected to participate in the Inter-Agency Leadership Government Program (LGP), sponsored by the Atlanta Federal Executive Board.  She had the opportunity to work closely with different federal agency representatives and participated in inter- agency projects and site visits.

Jane serves as the Advisor for the Board of Directors for Galing Foundation, Inc., a non-profit organization promoting English literacy in the rural areas of the Philippines.  Jane has held this position for more than 15 years.

In July 2007, Jane was named a recipient of “Who’s Who in the Asian-American Communities” for her service as a leader and role model in the Asian Community.

Jane received the Leadership and Chairperson Award as the Division Coordinator for the 2008 and 2009 Combined Federal Campaigns (CFC) for her efforts in helping Division 14 surpass its goal.

Jane was born and raised in the Philippines.  She graduated with honors from St. Joseph’s College in Quezon City, Philippines, with a Bachelor of Arts Degree, major in Economics. Jane was married for 27 years to the late William (Bill) T. Rolen, Jr.

Ellen Rodriguez-Swing currently serves as the Chief Financial Officer of Village Casa, a philanthropic commercial furniture company which is based in Las Vegas. She also sits as the treasurer for ReIgnite Hope Las Vegas, a non-profit organization which offers free accelerated welding and metal fabrication programs to disadvantaged students. She oversees all aspects of the finances, including the development and management of budgets, preparation of financial statements, and reporting to the CEO.

Ellen brings to the organization nearly two decades of financial management experience with a focus on developing procedures and strategic direction to create efficient membership productivity and performance. She also helps streamline financial and procedural policies and create monitoring, compliance, and accountability systems.

 

Education:

BA Political Science
BS Accounting
MS Accounting